Coffee Tourism in Chiapas: Recasting Colonial Narratives for Contemporary Markets

  • Lyon S
  • 45

    Readers

    Mendeley users who have this article in their library.
  • 0

    Citations

    Citations of this article.

Abstract

In contrast to specialty coffee marketing, which tends to overlook the history and political economic position of real coffee producers, coffee tourism provides producers with the opportunity to shape their own self-image in the marketplace. This article employs two coffee tourism projects in the Mexican state of Chiapas as case studies, one that is managed by a cooperative of small coffee farmer organizations and another that is situated on a plantation that is one stop on a coffee tourism route. Both projects actively work to differentiate their coffee within an increasingly competitive specialty coffee market by recasting colonial narratives. In the case of the plantation, which is recast as a family farm, the historical exploitation of laborers is framed as patronage, whereas the smallholders are represented by the cooperative as savvy businessmen who have overcome inequitable power relations through self-organization and the entry into direct markets. The comparison is used to initiate a conversation within anthropology about the understudied, yet rapidly expanding, domain of agritourism. Consequently, the article concludes with a discussion of some of the important questions the comparison raises. © 2013 by the American Anthropological Association.

Author-supplied keywords

  • Agritourism
  • Chiapas
  • Coffee
  • Mexico

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

  • Sarah Lyon

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free