Color and Emotion: A Study on the Affective Judgment of Color Across Media and in Relation to Visual Stimuli

Abstract

Recent studies on color affectivity characterize emotional profiles of color in terms of emotional dimensions, thus approaching the issue of emotional infleunce of color attributes (i.e. Valdez & Mehrabian, 1994). In addition, the significant infleunce of chroma (or saturation) of a color onto human emotions has been consistently confirmed.