Purpose – This paper is a summary of a successfully defended doctoral dissertation. The purpose of this paper is to place this research in context to emerging areas of project management and service science, management and engineering and to encourage others to embark on further research related to this important topic.Design/methodology/approach – Results reported in this paper were based upon action learning from research in which a project management tool for estimating deployment cost was developed by capturing the knowledge of subject matter experts (SMEs) and subsequently tested against projects from various geographic areas.Findings – There were two primary findings. A development and analysis of the conceptual estimating framework supports the assertion that the use of the framework provides an awareness of the project that may not otherwise be observed or, at best, would be observed later in the life of the project and potentially addressed at a higher cost. A strong association has been found between the conceptual estimate produced by the comprehensive framework and the conceptual estimate produced manually through the use of SMEs.Originality/value – From academic perspective, the synthesis of technology management, business processes, and the conceptual estimating framework enhances the body of knowledge of project management. For practical applications, the method and framework employed can be utilized to build functioning conceptual estimating tools for deployment, which can lead to cost savings during the estimating process and, as this study surmises, will lead to more effective project management, control, and implementation.
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