Computer mediated transactions

  • Varian H
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In this article the author discusses the economic aspects of Internet and web applications. The central focus of the article is on computer assisted economic transactions that allow for new forms of contracts, data analysis and extraction, controlled experimentation and a greater degree of personalization and customization. Other factors related to these elements are examined including Internet advertising, greater business communication capabilities and the streamlined creation of business documents.

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  • Hal R. Varian

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