Consumer empowerment: A Foucauldian interpretation

  • Shankar A
  • Cherrier H
  • Canniford R
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The purpose of this paper is to question the taken for granted assumptions that underpin a liberal or lay view of consumer empowerment implicit to this special edition. In particular, the idea that it benefits consumers to have more choice is questioned.

Author-supplied keywords

  • Consumers
  • Empowerment
  • Internet

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