Consumer empowerment: A Foucauldian interpretation

  • Shankar A
  • Cherrier H
  • Canniford R
  • 193

    Readers

    Mendeley users who have this article in their library.
  • 109

    Citations

    Citations of this article.

Abstract

The purpose of this paper is to question the taken for granted assumptions that underpin a liberal or lay view of consumer empowerment implicit to this special edition. In particular, the idea that it benefits consumers to have more choice is questioned.

Author-supplied keywords

  • Consumers
  • Empowerment
  • Internet

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free