This article explores the underlying dimensions of consumer well-being from 2013 adults representing the major cities in two emerging countries, China and India; and three developed countries, Japan Korea, and Singapore. The analyses reveal that well-being dimension importance varies across respondents. For example, Market Mavens valued acquisition, image, and consumption dimensions while Social Shoppers value the personal interactions associated with consumer well-being. These groups exist in all five countries, suggesting that macro measures of consumer well-being may mask meaningful differences. Our results suggest that consumer well-being measures need to be modified to account for individual differences.
CITATION STYLE
Leong, S. M., Ang, S. H., Cote, J. A., Lee, Y. H., & Houston, M. J. (2016). What is Consumer Well-Being to Asians? Social Indicators Research, 126(2), 777–793. https://doi.org/10.1007/s11205-015-0902-0
Mendeley helps you to discover research relevant for your work.