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CRM and customer-centric knowledge management : an empirical research

Stefanou C, Sarmaniotis C, Stafyla A ...see all
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Author-supplied keywords

  • abstract current competitive challenges
  • advances in information
  • and in particular
  • customer relations
  • customer relationships
  • customer satisfaction
  • grrece
  • in order to efficiently
  • induced by globalization and
  • knowledge management
  • maximize revenues
  • technology have forced companies
  • this paper reports exploratory
  • to focus on managing

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  • Constantinos J Stefanou

  • Christos Sarmaniotis

  • Amalia Stafyla

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