Everyone designs.The teacher arranging desks for a discussion.The entrepreneur planning a business.The team building a rocket.Their results differ.So do their goals. So do the scales of their projects and the media they use.Even their actions appear quite different.What's similar is that they are designing.What's similar are the processes they follow. Our processes determine the quality of our products.If we wish to improve our products, we must improve our processes; we must continually redesign not just our productsbut also the way we design. That's why we study the design process.To know what we do and how we do it.To understand it and improve it.To become better designers.
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