Designing products for value

  • Narayanan A
  • Padhi A
  • Williams J
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Abstract

Learn how leading companies combine insights about customers, competitors, and costs to develop more innovative and cost-effective products

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  • ISSN: 00475394
  • PUI: 369703137
  • SGR: 84883276013
  • SCOPUS: 2-s2.0-84883276013

Authors

  • Ananth Narayanan

  • Asutosh Padhi

  • Jim Williams

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