Determinants of Consumers ’ Attitude towards Social Media Advertising

  • Boateng H
  • Okoe A
  • 4

    Readers

    Mendeley users who have this article in their library.
  • N/A

    Citations

    Citations of this article.

Author-supplied keywords

  • consumer attitude
  • corporate
  • credibility
  • materialism
  • reputation
  • social media
  • social media advertising
  • value corruption

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

  • Henry Boateng

  • Abednego Feehi Okoe

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free