Different but similar: Computer use patterns between young Korean males and females

Abstract

This study was developed to identify and describe new trends and gender differences in the use of computers and the Internet in South Korea. In this mixed-method study, both quantitative and qualitative techniques were used. Results indicated that both males and females used computers generally for four purposes: social networking, personal knowledge, formal learning, and entertainment. The study also found differences in preference between the sexes: Males liked playing multi-user online games, especially in internet cafés with friends, while females enjoyed social networking websites more. Although the patterns of computer use between males and females were ostensibly different, all participants used computers for fun and socializing. Therefore, more emphasis should be placed on understanding various uses and the implications of emerging differences. Also, consideration should be given to building learning environments that appeal to the computer preferences for both genders. © 2011 Association for Educational Communications and Technology.