Abstract
Opinion leadership has been studied intensively but rather narrowly in most studies to date. An attempt is made here to broaden the scope of coverage in order to learn about many dimensions or aspects of this phenomenon as it applies to a single population at a particular point in time.
Cite
CITATION STYLE
APA
Myers, J. H., & Robertson, T. S. (1972). Dimensions of Opinion Leadership. Journal of Marketing Research, 9(1), 41–46. https://doi.org/10.1177/002224377200900109
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