Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach

  • Balabanis G
  • Diamantopoulos A
  • 249

    Readers

    Mendeley users who have this article in their library.
  • 293

    Citations

    Citations of this article.

Abstract

This study uses a multidimensional unfolding approach to examine the preference patterns of U.K. consumers for domestic products and those originating from specific foreign countries for eight product categories. Results indicate that the observed variability in preferences is linked to consumer ethnocentrism. However, the latter's capability in explaining consumer bias in favor of domestic products is dependent both on the specific country of origin and the particular product category. Implications of the findings are considered and future research directions identified.

Author-supplied keywords

  • Consumer ethnocentrism
  • Consumer preferences
  • Country-of-origin effect
  • International marketing

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

  • George Balabanis

  • Adamantios Diamantopoulos

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free