Effects of biggest loser exercise depictions on exercise-related attitudes

  • Berry T
  • McLeod N
  • Pankratow M
 et al. 
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OBJECTIVES: To examine whether participants who watched an exercise-related segment of The Biggest Loser television program would have different explicit and implicit affective exercise-related attitudes than those of control participants.

METHODS: University students (N=138) watched a clip of The Biggest Loser or American Idol, then completed a Go/No-go Association Task, a thought-listing task, and questionnaires measuring explicit attitudes, activity level, and mood.

RESULTS: Participants who watched The Biggest Loser had significantly lower explicit, but not implicit, attitudes towards exercise than did control participants.

CONCLUSIONS: There is a need to examine the influence of popular media depictions of exercise.

Author-supplied keywords

  • Exercise
  • Explicit attitudes
  • Implicit attitudes
  • Media

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  • Tanya R. Berry

  • Nicole C. McLeod

  • Melanie Pankratow

  • Jessica Walker

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