This article examines the effect of information presentation format on consumers' information acquisition strategies. Consumers' acquisition pat- terns are strongly affected by format. Information is processed in the fashion which is easiest given the display used. This implies that studies of the properties of consumer tasks are needed, and that information must be presented to consumers in formats which facilitate processing.
CITATION STYLE
Kakkar, P. (2010). Effects on of Information Presentation Format Information Acquisition Consumer Strategies. Journal of Consumer Research, 3(4), 233–240.
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