Facebook and privacy: a cautionary tale

Abstract

The author reflects on the privacy-related issues faced by Facebook Inc. following the launch of its Instant Personalization tool. He cites the claims of his Facebook user friends on the site's privacy changes which are personalized for an easy target of marketing opportunities for advertisers. The author suggests the need for the network site to change its strategy before losing its publicity which could hurt future subscriber growth and encourage existing users to delete their accounts.