With a 2.4 million people living with Human Immunodeficiency Virus (HIV), India is among the countries in the world most vulnerable to the spread of HIV. This study focuses on understanding what makes female college students (ages 18-24) in Kolkata, India willing to comply with HIV/AIDS preventive measures; these students are widely believed to be at low risk of infection with HIV. Through a questionnaire survey, the data used in this study was collected from 232 female students attending five higher education institutes. Multiple regression analysis reveals that religion, household income, perception of whether preventive measures would hamper freedom, and respondents' perception of the effectiveness of preventive measures all influence the students' willingness to comply with preventive measures. Based on its findings, the study makes several recommendations to improve HIV/AIDS prevention in Kolkata and West Bengal, India. © 2013 Springer Science+Business Media Dordrecht.
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