This paper proposes an alternative approach to rural tourism that returns to a more traditional model of development: large, flagship attractions that act as a 'growth pole' for the local economy and community. It questions some of the accepted beliefs about sustainable rural tourism development current in recent years. It is based on a case study of Alnwick Garden in Northumberland, England. It suggests that, under certain circumstances, flagship or mega-attractions can not only increase substantially the number of visitors to rural areas but also, through appropriate policies and processes, can underpin the longer-term, sustainable development of those areas. © 2007 R. Sharpley.
CITATION STYLE
Sharpley, R. (2007). Flagship attractions and sustainable rural tourism development: The case of the Alnwick Garden, England. Journal of Sustainable Tourism, 15(2), 125–143. https://doi.org/10.2167/jost604.0
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