Functional food: A growing trend among the health conscious

  • Lau T
  • Chan M
  • Tan H
 et al. 
  • 99


    Mendeley users who have this article in their library.
  • 13


    Citations of this article.


Food can do far more than filling humans' stomach: they can promote and protect our health. Some food contains bioactive components that are beneficial to health and are able to reduce risks of chronic diseases. These foods are known as "functional foods". The interest in functional foods has increased in developed economies as people look for safer way to improve general health and living. Not much is known about acceptance of functional foods among Malaysian consumers. The aim of this paper is to review the definition and regulatory bodies governing functional food across different countries. This will be followed by an overview of the functional food growth potential in Malaysia and a discussion on factors that might influence the purchase of functional food. [ABSTRACT FROM AUTHOR]

Author-supplied keywords

  • Consumers
  • Functional food
  • Health benefits
  • Health conscious
  • Malaysia

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


  • Teck Chai Lau

  • Mei Wan Chan

  • Hoi Piew Tan

  • Choon Ling Kwek

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free