The future of value creation and innovations: Aspects of a theory of value creation and innovation in a global knowledge economy

  • Johannessen J
  • Olsen B
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What enhances innovation and value creation in the global knowledge
economy? We offer several answers here, chief among them this: Leaders
need to move away from focusing on developing innovations and value
within the mental models, systems, and organizational solutions of
the old industrial economy, with its firm- and product-centric view
of value. Instead, they need to focus on providing tailormade products
and services to the newly connected and interconnected customer.
They can do this with individualized immediate feedback, a new organizational
logic, and new cooperating structures. (C) 2010 Elsevier Ltd. All
rights reserved.

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  • Jon-Arild Johannessen

  • Bjørn Bjorn Olsen

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