"I don't eat a hamburger and large chips every day!" A qualitative study of the impact of public health messages about obesity on obese adults

  • Lewis S
  • Thomas S
  • Hyde J
 et al. 
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Abstract

We are a society that is fixated on the health consequences of 'being fat'. Public health agencies play an important role in 'alerting' people about the risks that obesity poses both to individuals and to the broader society. Quantitative studies suggest people comprehend the physical health risks involved but underestimate their own risk because they do not recognise that they are obese.

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Authors

  • Sophie Lewis

  • Samantha L. Thomas

  • Jim Hyde

  • R. Warwick Blood

  • Paul A. Komesaroff

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