Image and reputation of higher education institutions in students' retention decisions

  • Nguyen N
  • LeBlanc G
  • 205


    Mendeley users who have this article in their library.
  • 149


    Citations of this article.


With data collected from 395 students of a business school, investigates the role of institutional image and institutional reputation in the formation of customer loyalty. The results indicate that the degree of loyalty has a tendency to be higher when perceptions of both institutional reputation and institutional image are favourable. The results also show that the addition of the interaction term between both constructs helps to explain more customer loyalty. Discusses research and managerial implications.

Author-supplied keywords

  • Business education
  • Customer loyalty
  • Image
  • Professional institutes

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


  • Nha Nguyen

  • Gaston LeBlanc

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free