The implementation and use of e-learning in the corporate university

  • Macpherson A
  • Homan G
  • Wilkinson K
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  • 27

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Abstract

Purpose – The use of e-learning in corporate universities enables access and broadens the curriculum. This paper assesses the use and implementation of e-learning through case material, and explores some of the challenges and emerging concerns. Design/methodology/approach – The paper reviews the corporate university concept and considers how an e-learning pedagogy might contribute to its success. Three case reviews of e-learning adoption within corporate universities in the UK are included. Findings – The paper argues that if corporate universities do not incorporate both the pedagogical and learner preferences perspectives into their use of e-learning, this will seriously devalue the training experience. It concludes that the advantages of an online pedagogy are not fully exploited due to limitations in technology and other strategic priorities. In addition, a number of lessons have been learned by the pioneers of corporate e-learning, including the evolutionary nature of the programmes and the need to create “organisational readiness”. Research limitations/implications – Further research into the views of learners in this debate is necessary. Originality/value – Provides evidence of the potential of e-learning as a key learning and development strategy within corporate universities. Keywords Computer based learning, Learning organizations,Workplace learning, Learning methods Paper type Case study

Author-supplied keywords

  • Computer based learning
  • Learning methods
  • Learning organizations
  • Workplace learning

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Authors

  • Allan Macpherson

  • Gill Homan

  • Krystal Wilkinson

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