Experiment 1 unexpectedly found sex differences in evaluative gender stereotypes (only men associated male with potency and only women associated female with warmth). Experiment 2 dramatically reduced sex differences in gender-potency judgments when measures were redesigned to avoid implying that potency was positive (the concepts, strong and weak, were represented by evaluatively matched words; e.g., destroy vs. feeble, loud vs. quiet, and mighty vs. gentle). Experiment 3 tested the hypothesis that these sex differences were in the service of self-esteem but found no correlation between own-gender-favorable stereotyping and implicit self-esteem. Rather, participants showed a correlation between linking self to the favorable potency trait and linking own gender to that trait. Experiment 4 confirmed the correlation between implicit self-concept and gender stereotype using the contrast between potency and warmth for the implicit stereotype measure. In concert, results suggest that people possess implicit gender stereotypes in self-favorable form because of the tendency to associate self with desirable traits.
CITATION STYLE
Rudman, L. A., Greenwald, A. G., & McGhee, D. E. (2001). Implicit self-concept and evaluative implicit gender stereotypes: Self and ingroup share desirable traits. Personality and Social Psychology Bulletin, 27(9), 1164–1178. https://doi.org/10.1177/0146167201279009
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