Increasing Response Rates to Telephone Surveys: A Door in the Face for Foot-in-the-Door?

  • Groves R
  • Magilavy L
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Abstract

Several experimental studies have noted heightened cooperation with a request for those who initially are given a smaller request. The technique, labeled the foot-in-the-door procedure, is applied to a telephone survey design which asks two questions of sample households in a call prior to the contact requesting the full interview.

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Authors

  • Robert M. Groves

  • Lou J. Magilavy

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