The Influence of Culture on the Process of Business Negotiations: An Exploratory Study

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Abstract

The processes of business negotiations in three countries, the United States, Japan, and Brazil, are compared and contrasted. Three dyads from each country were videotaped during a buyer-seller negotiation simulation. Both verbal behaviors and nonverbal behaviors were observed and recorded. Observed differences provide the basis for hypothesized differences which might be tested in future work.

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Graham, J. L. (1985). The Influence of Culture on the Process of Business Negotiations: An Exploratory Study. Journal of International Business Studies, 16(1), 81–96. https://doi.org/10.1057/palgrave.jibs.8490443

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