Innovation in organizations

Abstract

Innovation and growth are often regarded as mutually independent conditions for healthy business. Indeed, many regard the important process of innovation as being a necessary condition, although not sufficient, for a business to grow. However, the author claims that we know little about the concept of innovation and that much of the discussion of it lacks precision. this paper examines the concept of innovation, who performs it, and tends to place its importance within an organizational context. This paper examines the development of an idea into an innovation and the important processes of screening which have to be undertaken in order to ensure that innovatory ideas which are relevant to a company can be developed and those which are likely to fail, can be rejected. Furthermore, the importance of recognizing the full implications of innovatory ideas is also examined and the author claims that many product failures are due to incomplete partial innovation. but finally, a company which it is claimed, has organized itself to encourage innovative new products is examined and the organizational structure and its relationship to innovation is explained. © 1978.