Coffee plant was brought in Indonesia during the Dutch colonialsm, which has successfully made Indonesia as one of the main coffee producer in the world today. But Dutch capitalism and world's globalitation towards Indonesia caused the coffee culture in this country left underdeveloped and only being appreciated by a view people. It felt so ironic if the uniqueness of Indonesian coffee that has spread throughout the globe being unknown to the people of Indonesia itself. This design process aim to introduce the coffee culture of Indonesia message so the Indonesian people can appreciate it more. Important finding is that Coffee culture in Indonesia is heavily influenced by Europe (Italy), Cina, Malay and local culture i.e Java and Sumatra in terms.
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