Luxury perceptions: Luxury brand vs counterfeit for young US female consumers

  • Doss F
  • Robinson T
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Abstract

Luxury perceptions: luxury brand vs counterfeit for young US female consumers

Author-supplied keywords

  • Counterfeit brand
  • Luxury brand
  • Perceived conspicuousness
  • Perceived uniqueness
  • Perceptions
  • Semantic differential scale

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Authors

  • Farrell Doss

  • Tammy Robinson

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