Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

  • Shankar V
  • Kleijnen M
  • Ramanathan S
  • 2


    Mendeley users who have this article in their library.
  • N/A


    Citations of this article.

Author-supplied keywords

  • consumer behavior
  • digital marketing
  • mobile marketing
  • shopper marketing
  • technology

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

There are no full text links


  • V Shankar

  • M Kleijnen

  • S Ramanathan

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free