Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues

  • Shankar V
  • Kleijnen M
  • Ramanathan S
  • 2

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Author-supplied keywords

  • consumer behavior
  • digital marketing
  • mobile marketing
  • shopper marketing
  • technology

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Authors

  • V Shankar

  • M Kleijnen

  • S Ramanathan

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