A model for predicting advertising quality as a key to driving sales growth: How television advertising quality affected mcdonald’s sales growth over six years

Young, C., & Page, A. (2014). A model for predicting advertising quality as a key to driving sales growth: How television advertising quality affected mcdonald’s sales growth over six years. Journal of Advertising Research, 54(4), 393–397. https://doi.org/10.2501/JAR-54-4-393-397