Modelling outcome-related risk in choice experiments

  • Glenk K
  • Colombo S
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In this study, we introduce information on outcome-related risk as an additional attribute in a choice model of preferences for a land-based climate change mitigation project. We provide a comprehensive comparison of different model specifications arising from different behavioural assumptions about the way that respondents process information on outcome-related risk within the choice task. We find significant differences between several specifications in terms of both model fit and WTP estimates. The behavioural assumptions made when choosing a particular model specification, and reasons that motivate them should be made explicit, and consequences of using different specifications should not be ignored.

Author-supplied keywords

  • Choice modelling
  • Climate change
  • Outcome-related risk
  • Soil carbon sequestration
  • Supply uncertainty
  • Willingness to pay

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  • Klaus Glenk

  • Sergio Colombo

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