Moderating effect of Zhong Yong on the relationship between creativity and innovation behaviour

  • Yao X
  • Yang Q
  • Dong N
 et al. 
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Abstract

The present study examined the moderating effect of Zhong Yong on the relationship between perceived creativity and innovation behaviour in Chinese companies. A total of 273 paired questionnaires were collected with employee self-rated creativity and Zhong Yong and supervisor-rated innovation behaviour. The results show that for people higher on Zhong Yong, their creativity was not correlated with innovation behaviour; for people less immersed in Zhong Yong, this correlation is significant. This finding provides a new insight into the effects of Zhong Yong on the creativity-innovation behaviour transformation processes. The implications for future research are also discussed.

Author-supplied keywords

  • Compromise
  • Creativity
  • Holistic cognitive orientation
  • Innovation behaviour
  • Zhong Yong

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Authors

  • Xiang Yao

  • Qian Yang

  • Nini Dong

  • Lei Wang

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