The article reviews the book "One to One B2B: Customer Development Strategies for the Business-to-Business World," by Don Peppers and Martha Rogers.
CITATION STYLE
Landry, J. T. (2001). One to One B2B: Customer Development Strategies for the Business-to-Business World. Harvard Business Review, 79(6), 135. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4552879&site=ehost-live
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