One to One B2B: Customer Development Strategies for the Business-to-Business World

  • Landry J
  • 11

    Readers

    Mendeley users who have this article in their library.
  • N/A

    Citations

    Citations of this article.

Abstract

The article reviews the book "One to One B2B: Customer Development Strategies for the Business-to-Business World," by Don Peppers and Martha Rogers.

Author-supplied keywords

  • Business-to-business transactions
  • Nonfiction
  • One to One B2B: Customer Development Strategies fo
  • Peppers, Don
  • Rogers, Martha

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Authors

  • John T Landry

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free