Skip to main content
Journal Article

One to One B2B: Customer Development Strategies for the Business-to-Business World

  • Landry J
Harvard Business Review (2001) 79(6) 135
PMID: 4552879
N/ACitations
Citations of this article
26Readers
Mendeley users who have this article in their library.

Abstract

The article reviews the book "One to One B2B: Customer Development Strategies for the Business-to-Business World," by Don Peppers and Martha Rogers.

Author supplied keywords

Cite

CITATION STYLE

APA

Landry, J. T. (2001). One to One B2B: Customer Development Strategies for the Business-to-Business World. Harvard Business Review, 79(6), 135. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4552879&site=ehost-live

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free