Being Online, Living Offline: The Influence of Social Ties over the Appropriation of Social Network Sites

  • Ploderer B
  • Thomas P
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Research on social network sites has examined how people integrate offline and online life, but with a particular emphasis on their use by friendship groups. We extend earlier work by examining a case in which offline ties are non-existent, but online ties strong. Our case is a study of bodybuilders, who explore their passion with like-minded offline 'strangers' in tightly integrated online communities. We show that the integration of offline and online life supports passion-centric activities, such as bodybuilding.

Author-supplied keywords

  • appropri
  • online communities
  • social network sites

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  • Bernd Ploderer

  • Peter Thomas

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