Are opportunities recognized or constructed?

  • Vaghely I
  • Julien P
  • 62

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Abstract

Using a case study of ten SMEs the authors apply a model of human information processing which provides a frame to help understand the entrepreneur’s use of information to identify opportunities. Their model integrates an algorithmic or pattern type of information processing and a heuristic or trial and error type of information processing into a pragmatic frame of the entrepreneur’s opportunity recognition-construction mechanism. This article shows how human information processing can moderate entrepreneurial opportunity identification.

Author-supplied keywords

  • Algorithmic and heuristic information processing
  • Cognitive and constructionist perspectives
  • Entrepreneurial information processing
  • Entrepreneurial opportunity identification

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Authors

  • Ivan P. Vaghely

  • Pierre-André Julien

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