Using a case study of ten SMEs the authors apply a model of human information processing which provides a frame to help understand the entrepreneur’s use of information to identify opportunities. Their model integrates an algorithmic or pattern type of information processing and a heuristic or trial and error type of information processing into a pragmatic frame of the entrepreneur’s opportunity recognition-construction mechanism. This article shows how human information processing can moderate entrepreneurial opportunity identification.
CITATION STYLE
Vaghely, I. P., & Julien, P.-A. (2010). Are opportunities recognized or constructed? Journal of Business Venturing, 25(1), 73–86. https://doi.org/10.1016/j.jbusvent.2008.06.004
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