In todays competitive environment, students need a way to differentiate themselves from their peers. They need an X factor that makes them indispensable. In short, they need a personal brand. Personal branding can be a powerful tool for professional success. Personal branding is not simply a cosmetic exercise but instead a process that helps to develop skills that increase the potential of standing out in the crowded job market.
CITATION STYLE
Week, P. B. (2010). Personal Brand Week Your name is just the start. Brand, 1–29.
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