Personalized medicine: Challenge and promise

Abstract

The new health care buzz words include "personalized or individualized medicine." Populations such asAmerican Indians and Alaska Natives potentially have much to gain from this new science to overcome the known health disparities in these populations. This will require participation and acceptance of diverse populations. This article reviews the promise and challenges of individualizing cancer care using principles of community-based participatory research. © Springer Science+Business Media, LLC 2012.