Real-Time business intelligence: Best practices at continental airlines

  • Watson H
  • Wixom B
  • Hoffer J
 et al. 
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Data management for decision support has moved through three generations, with the latest being real-time data warehousing. This latest generation is significant because of its potential for affecting tactical decision making and business processes. Continental Airlines is a leader in real-time business intelligence, and much can be learned from how they have implemented it. ABSTRACT FROM AUTHOR

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  • Hugh J. Watson

  • Barbara H. Wixom

  • Jeffrey A. Hoffer

  • Ron Anderson-Lehman

  • Anne Marie Reynolds

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