When does a referent public problem affect financial and political support for public action?

  • Bonini N
  • Ritov I
  • Graffeo M
  • 10


    Mendeley users who have this article in their library.
  • 3


    Citations of this article.


In three studies we examined the willingness to support action to remedy a public problem. In Study 1 and Study 2, people were asked whether they would financially contribute to solution of a public problem. In Study 3, people were asked whether they would sign a petition to support a public action. The aim was to test whether the willingness to support solution of a public problem is affected by the type of problem that is used as the referent. We hypothesized that the willingness to support a public action is lower when evaluated in the context of a high- as opposed to a low-importance referent problem (importance contrast effect). We also hypothesized that the importance contrast effect is tied to the perceived relatedness between the target and referent problems. The importance contrast effect should be found only when the two problems relate to different category domains. The findings bear out this prediction. (PsycINFO Database Record (c) 2010 APA, all rights reserved) (journal abstract)

Author-supplied keywords

  • Category-bound thinking
  • Contrast effect
  • Joint evaluation
  • Public action
  • Referent problem
  • Willingness to pay
  • Willingness to support

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document

Get full text


  • Nicolao Bonini

  • Ilana Ritov

  • Michele Graffeo

Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free