Researching proposal development: accounting for the complexity of designing persuasive texts

  • Zachry M
  • Spinuzzi C
  • Hart-Davidson W
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Abstract

Formal accounts of how proposals are prepared in the contemporary workplace are scarce. In particular, researchers have published very few reports based on structured studies of proposal writing. This paper offers an overview of the current state of ...

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Authors

  • Mark Zachry

  • Clay Spinuzzi

  • William Hart-Davidson

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