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Journal Article

Is Reverse Innovation Like Disruptive Innovation?

  • Govindarajan V
  • Trimble C
Harvard Business Review (2009) September 8-9
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Abstract

There is an overlap between reverse innovation and disruptive innovation but not a one-to-one relationship. In other words: Some, but not all, illustrations of reverse innovation are also illustrations of disruptive innovation.

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APA

Govindarajan, V., & Trimble, C. (2009). Is Reverse Innovation Like Disruptive Innovation? Harvard Business Review, September, 8–9.

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