Journal article

In rural Indonesia social marketing of oral rehydration salts the mothers' perspective.

Mantra I, Davies J ...see all

Hygie, vol. 8, issue 4 (1989) pp. 26-31

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The Indonesia Health Department has been intensifying efforts to increase mothers' access to and use of oral rehydration salts (ORS) for the last several years. The approach utilizes a social marketing perspective to persuade the parents. This report describes the results of two consecutive field interventions using this approach. The first utilized a combination of public sector and commercial sector resources. The second used the public sector alone.

Author-supplied keywords

  • Child
  • Child, Preschool
  • Diarrhea, Infantile
  • Diarrhea, Infantile: therapy
  • Electrolytes
  • Health Education
  • Health Promotion
  • Humans
  • Indonesia
  • Infant
  • Marketing of Health Services
  • Mothers
  • Mothers: education
  • Rural Population

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  • SGR: 0024821865
  • ISSN: 0751-7149
  • PMID: 2599524
  • PUI: 20790629
  • SCOPUS: 2-s2.0-0024821865


  • I B Mantra

  • J Davies

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