Second-gift behaviour of first-time donors to charity: an empirical study

  • Bennett R
  • Ali-Choudhury^ R
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Abstract

• TI.yis sttidy examined the second-time charity giving behaviotir of a sample of 551 young people dtiring a 2-year period following the occurrence of their first ever signijicant donation. It e.xplored the factors that encouraged an individual to make a second gift, the probabilities that a donation would be made within certain time intervals after the initial gift (3 months, 6 months, a year, etc.) and the variables that infiuenced whether the second d

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Authors

  • Roger Bennett

  • Rehnuma Ali-Choudhury^

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