This study was designed to investigate the relationship between sexuality and exercise motivations in 93 British bar staff. Participants who self-identified as heterosexual, gay, or lesbian completed the revised version of the Exercise Motivations Inventory and reported exercise frequency. Heterosexual men scored lower on appearance motives than did heterosexual women and gay men, higher on enjoyment motives than did gay men, and higher on competition motives than did women and gay men. Men were significantly less likely than women to be motivated by weight management. Heterosexual men also reported exercising significantly more frequently than the other three groups. Suggestions for targeted exercise promotion initiatives are discussed.
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