Shelf sequence and proximity effects on online grocery choices

  • Breugelmans E
  • Campo K
  • Gijsbrechts E
  • 66


    Mendeley users who have this article in their library.
  • 14


    Citations of this article.


Research on shelf effects in traditional grocery stores shows that a product’s absolute and relative shelf positionmay strongly affect consumer choices. The authors examine whether and how such shelf effects translate to an online grocery context.We find that a product’s choice probability increases when presented on the first screen or located near focal items, especially when the latter are out-of-stock. These primacy and proximity effects have stronger impacts on choice decisions when assortments aremore difficult to evaluate and when a clear shelf organization facilitates the use of shelf-based choice heuristics.

Author-supplied keywords

  • Assortment
  • Choice decision
  • Online shopping
  • Retailing
  • Shelf management

Get free article suggestions today

Mendeley saves you time finding and organizing research

Sign up here
Already have an account ?Sign in

Find this document


Cite this document

Choose a citation style from the tabs below

Save time finding and organizing research with Mendeley

Sign up for free