The chapter proposes an optimization of the opportunities for learning via social media through the progression of the social dimension toward collaboration. The key question is how to map this progression when using 2.0 environments for achieving meaningful processes of collaborative construction of knowledge. A pedagogical framework with three mediating elements is developed: social interaction (technology promoted) and participation or collaboration (educationally aimed). The main changes in the participatory scenario and the new forms of participation that are relevant for learning are explored. Subsequently, there is a description of the social dimension with the main variables involved. Finally, once the variables have become visible, some light is shed on pedagogical guidelines concerning how the facilitator has to manage the variables explored in order to promote effective processes of collaboration in the construction of knowledge via contemporary social media.
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