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SPECIAL ISSUE IN PUBLIC MANAGEMENT REVIEW (2012) Markets and Marketing in Public and Non-profit Services

  • Chew C
  • Gill W
  • Osborne S
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Abstract

The imperatives of quality, choice and value in an increasingly competitive and accountable environment make meeting market needs a key issue in the success and sustainability of public and non-profit services. If public service and non-profit management is to be demonstrably effectual, it must contribute to the value experienced by service users and other stakeholder groups.

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Chew, C., Gill, W., & Osborne, S. (2012). SPECIAL ISSUE IN PUBLIC MANAGEMENT REVIEW (2012) Markets and Marketing in Public and Non-profit Services.

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