Strategy Analytics.

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Abstract

The article presents an interview with Automotive Buyer Dynamics director Ian Riches and Chris Webber of Strategy Analytics on what original equipment manufacturers should do to address the needs of customers. They comment on the cost of premium that consumers are willing to pay for complicated in-vehicle systems. They express their views on location-based service for automotive manufacturers. They offer insight on how automotive manufacturers can better understand a customer's idea of value.

Author-supplied keywords

  • AUTOMOBILE industry
  • AUTOMOTIVE engineering
  • Automobile Manufacturing
  • Automobile and Other Motor Vehicle Merchant Wholes
  • Automobile and light-duty motor vehicle manufactur
  • CONSUMER behavior
  • Industrial Design Services
  • Motor Vehicle Body Manufacturing
  • New Car Dealers
  • New and used automobile and light-duty truck merch
  • ORIGINAL equipment manufacturers
  • RICHES Ian -- Interviews
  • STRATEGY Analytics Inc
  • WEBBER Chris -- Interviews

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Authors

  • Lenny Case

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