The article presents an interview with Automotive Buyer Dynamics director Ian Riches and Chris Webber of Strategy Analytics on what original equipment manufacturers should do to address the needs of customers. They comment on the cost of premium that consumers are willing to pay for complicated in-vehicle systems. They express their views on location-based service for automotive manufacturers. They offer insight on how automotive manufacturers can better understand a customer's idea of value.
Mendeley saves you time finding and organizing research
Choose a citation style from the tabs below